Beyond/Hello
Beyond/Hello is a cannabis dispensary located in California, Virginia, Pennsylvania, Illinois, and Massachusetts where plants are sold for medical or casual use. It is essential to this business for customers to have ALL informational and educational resources at the customer’s fingertips. This challenged our team to create an enlightening yet informational personality that would GO BEYOND the usual dispensary experience.
Process.
Brief
Create a localized brand that delivers consistency and personalization towards a variety of communities
Design
Work Attire
Interior Design
Exterior Design
Sculptural Accents
Self Check out console
Packaging
Research
Competitor research of dispensaries around the country
UI research of alternative e-commerce applications
Display layouts of medical substances
Emotional symbolism
Local community culture
Cannabis usage analysis of consumption methods
High-end in-store experiences
Cannabis containment methods
Execution
Marketing materials (socials, posters, packaging, etc.)
Detailed information systems laid out in a cohesive and concise format (graphs, meters, iconography) for novice and expert users
A responsive prototype on Adobe XD for live mirroring on a tablet, phone, or desktop
A video tutorial of the application, guiding the user through the purchasing experience that is presented upon arrival in stores
A collective fashion selection for employees
Individual branch interior & exterior design
Product display cases prepped for store management (rotating cases that secure all products for security)
