Hendrick’s
During the winter season, Hendrick’s caters its marketing materials towards vintage holiday aesthetics. This year, the brand comes to life through an advent calendar-inspired layout. We encompassed the concept of endless sharing and giving by creating interactive displays that encourage the consumers to read deeper into the meaning of sharing a glass of Hendrick’s.
Process.
Brief
Create an exciting story that invites consumers to include Hendrick’s in their holiday celebration
Expand on the brand’s aesthetic to formulate a holiday-themed design system
Envision the Hendrick’s Holiday campaign in-store & online
Apply final campaign assets across all platforms
Research
Vintage newspaper aesthetics
Common liquor components
Social media interactions (Tasty videos)
Company collaborations (UberEats)
Interactive free-standing units
Neutral, classic holiday symbols
Execution
Marketing materials on Uber, Instagram, Facebook, and Twitter.
A personalized application for Cucumber Club members
In-store brand activation units
Special merchandise for a limited time
