Trader Joe’s Signage
As a sign artist, my job was to hand illustrate signage that best portrayed a product's title, price, and characteristics using supportive lettering, colors, and copy.
All signs in Trader Joe’s are hand lettered
Responsibilities:
Detailed shelf tag with careful hierarchy of name, price, description and weight
Product highlight end caps
Holiday promotional displays
Practices:
Playful yet simple
Function over form
Highlighting the qualities of the product
Swift and accurate
Takeaways:
Hierarchy influences composition
Colors palette psychology
Inventive mindset for creative use of materials
All crew members are equal, no matter the specialty of an individual, we are all equal supports for the store as a team
